Before we work together
Frequently Asked
Questions
Mel Pemberton Designs builds brand identities, websites, and e-commerce stores for solopreneurs and small businesses that have outgrown DIY branding. These are the eight questions we hear most before a project starts, answered plainly.
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What services does Mel Pemberton Designs offer?
01
Mel Pemberton Designs offers four services: brand identity, website design, e-commerce design, and AI business automation. Brand identity covers your logo suite, color palette, typography, and brand guidelines. Website design and e-commerce design cover strategy, professional copywriting, website images, and the build itself. AI business automation, offered through AI Brand Concierge, adds the systems that keep your brand running after launch. Every service is built as part of one connected brand ecosystem.
Who does Mel Pemberton Designs work with?
02
We work with three types of clients: personal brands, service businesses, and e-commerce brands. Personal brands include creators, musicians, chefs, speakers, and coaches. Service businesses include barbers, clinics, consultants, studios, and local pros. E-commerce brands sell physical or digital products. The common thread is a solopreneur or small business owner who has outgrown DIY branding and is ready to be positioned as the premium choice in their industry.
What is the Brand Snapshot Session?
03
The Brand Snapshot Session is the paid first step of every project. It is a 90-minute deep-dive interview where our strategist walks through your business goals, your challenges, and the opportunities in your brand. You receive a written brief that identifies those opportunities and a blueprint for moving forward. The session costs $250, and that amount is applied to any package you choose afterward.
How the Brand Snapshot fits the process
How does the process work from start to finish?
04
The process runs in five steps. Step one is the Brand Snapshot Session, where we learn your goals and map your opportunities. Step two is the Brand Script, where we define your positioning, messaging framework, and emotional connection points. Step three is the Silver-Screen Foundation, where we design your logo, color palette, and typography. Step four is the Website Blueprint, a conversion-driven content strategy and user experience. Step five is the Grand Premiere Presentation, where your finished brand is revealed across every screen.
Our proven process
How long does a project take?
05
Most projects are delivered in two to three weeks, depending on scale. Entry packages such as a landing page or a focused brand identity take about seven to ten days. Signature packages that combine a full visual identity with a website take two to three weeks. Premium packages with automation, collateral, or a multi-collection store take three to six weeks. Your side of the work is two to five days of your time, and we handle everything else.
Package timelines and what is included
How much does branding or a website cost?
06
Pricing depends on the package. Brand identity starts at $1,200 for a logo suite, color palette, typography, and mini brand guidelines. Website design starts at $1,500 for a landing page and runs to $10,000 and up for a fully automated site. E-commerce design starts at $1,500 for a single-product shop and runs to $10,000 and up for a multi-collection store. Every package lists exactly what is included, and your $250 Brand Snapshot payment is applied to the total.
See all packages and pricing
Which platforms do you build on, and can I update the site myself
07
We build on Wix, Squarespace, and Shopify, and premium packages can be developed on Framer. Professional copywriting and website images are included in every website package, so you are not sourcing content on your own. After launch you are trained to update your own site, so routine edits never require a developer. Files, guidelines, and templates are delivered in one place through our client portal.
What happens after my brand or website launches?
08
You are not left with files you do not know how to use. Every project closes with clear brand guidelines, consistent templates, and training on your new site. Website packages include tech support after launch, from one month on entry packages up to ninety days on premium packages. If you want ongoing help, optional monthly AI concierge support keeps your brand and systems running without adding to your workload.
Meet the team behind the work
still have a question?
Fifteen minutes is enough to tell you which package fits, what it costs, and when it could launch.